If you are into promoting your website, then you most probably have already read about what you need to do and what you need to remember in SEO or search engine optimization. Although knowing these things are important, it is equally important to be aware of the common mistakes that you need to avoid when doing SEO. Read on to find out more about them.

First off, avoid using Flash in your website. Although Flash websites can be eye-catching and impressive to visitors, most search engines are unable to read or index websites that have this type of content; and if the search engines cannot find you, then there would be no visitors to impress. Instead of using Flash, it would be better to design your website professionally or appropriately, adding content, images and videos wherever necessary and relevant.

You should also avoid using too much JavaScript, as searchbots also have a hard time reading and understanding JavaScript code. If your website has a couple of lines in JavaScript code, then chances are searchbots would just totally ignore the entire block of code or text. If you really need to use JavaScript, you can do so but keep it to a minimum. You can also try creating an external JavaScript file as an alternate option.

Lastly, do not link to poor quality websites. If you have been trying out some basic SEO techniques, then you know just how important link building is in marketing or promoting your website; however, many beginner and even some seasoned SEO professionals make the mistake of linking to low quality websites when they should only be linking to quality ones. If you link your website to low quality websites, it may cause your website’s credibility with the search engines to go down.